Research
Media consumptions trends, viewership ratings data and interview with regional and international research experts.

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Multi-tasking a growing trend

Research, 6 October 2011

Melbourne – Almost three quarters (74 per cent) of consumers with a broadband connection surveyed by Ovum’s Consumer Insights Analyzer, claim to surf the internet at the same time as watching TV. The independent telecoms analyst found that 37 per cent of consumers actually indulge

TV business proves Reliable

Research, 13 September 2011

Reliance Broadcast Network Ltd. has achieved success with three of the CBS entertainment channels it broadcasts, according to data from TAM Media Research. The company, which entered into a joint venture with US television broadcaster CBS Studios international in August 2010,

VMAs propel MTV to the top

Research, 7 September 2011

Singapore —The 2011 MTV Video Music Awards (VMAs) scored the highest ratings ever in the past decade for the award show, according to data released by Kantar Media. The channel also led as the number one cable channel during the same day repeat on Monday, 29 August. This year’s

Indonesia hungry for more TV

Research, 30 August 2011

Ramadan has seen a surge in TV viewers and consumption level in Indonesia. Compared to regular months, there were 14 per cent more TV viewers during Ramadan 2010. Viewers are also watching more TV, spending 4 hours and 40 minutes compared to 4 hours and 16 minutes during regular

Mobile devices more popular than ever

Research, 30 August 2011

Hong Kong – Sales of mobile devices such as smart phones and tablets are at its highest as demand for greater mobility and more information on-the-go continues to grow. According to GfK, retail tracking of Hong Kong in the first six months of 2011 revealed sales of more than 1.7

Pawn soars in Singapore

Research, 3 August 2011

Singapore – History channel’s Pawn stars is now the number one factual series among all cable subscribers in Singapore during primetime on Monday nights, and viewership for Season 3 has also doubled over Seasons 1 and 2, according to Kantar Media Singapore. Additionally, AGB

Multi-platforms draw multi-million viewers

Research, 26 July 2011

Multi-platform offerings of the 2011 Formula One season on ESPN STAR Sport’s various channels (STAR Sports, ESPN HD and online via the ESPN Player), have resulted in the content provider drawing more than 20 per cent of total pay-tv audiences in Malaysia. The inaugural race at

Bloomberg blooms across Asia Pacific

Research, 21 July 2011

Hong Kong – Bloomberg Television says it has expanded its reach more than 20 per cent this year and is now the most widely distributed full-time, pan-regional business and financial news channel in the region's key financial hubs of Singapore, Hong Kong, Australia and Korea. The

Convergence in China immobile

Research, 13 July 2011

Government regulation in China has made the road to converged services like IPTV and mobile TV being offered a long and hard one, according to research firm, Ovum. In a new report “Telecoms and Media Convergence in China: a Regulatory Perspective”, the precise reason for this

TV ad spend pays off

Research, 12 July 2011

Global advertising rose 8.8% year-on-year in the first quarter of 2011 and television advertising posted the largest year-on-year gains, increasing its share of the pie among other traditional media like radio, newspapers and magazines by 11.9%, according to the new Nielsen Global

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