Research
Media consumptions trends, viewership ratings data and interview with regional and international research experts.

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Changing tactics to net more viewers
Research, 1 October 2009

What essentially used to be called traditional TV viewing has undergone a major transformation over the years. With the proliferation of various access technologies and digitalization, this fragmented audience now engages with media in diverse ways. Choice of content and preferred [...]

CASBAA goes on the ATAC
Research, 1 August 2009

For most media agencies there is no doubt that TV remains the most effective way to reach a large audience quickly and cost effectively. In a fragmented advertising world, across multiple countries, languages and media options, utilizing the highly targeted benefits of subscription [...]

Multimedia campaigns more memorable – CNNI study
Research, 1 August 2009

Measuring advertising awareness and effectiveness has always been seen as something of a Holy Grail, demanded by marketers and media agencies needing to justify their expenditure and calculate their ROI. So CNN International recently took a somewhat novel approach to ad response [...]

Downturn exposes digital’s gain – PwC
Research, 1 August 2009

Over the next five years, digital technologies will become increasingly widespread across all segments of entertainment & media (E&M) as the digital migration continues to expand according to the PricewaterhouseCoopers (PwC) Global Entertainment & Media Outlook 2009-2013. “The [...]

Al Jazeera’s content-led solutions
Research, 1 June 2009

For almost as long as pay-TV has existed in the Asia Pacific region, cable and satellite networks have bemoaned that their audience share is much higher than their slice of the advertising revenue pie. While the topic remains high on the agenda at the Cable and Satellite Broadcasters [...]

PacMan packs a ratings punch
Research, 1 June 2009

GMA-7’s delayed telecast of the IBO light-welterweight world title boxing match between home-grown hero Manny Pacquiao and Briton Ricky Hatton captured a staggering 41.9 percent of viewers in the Philippines. Rival network ABS-CBN counter-programmed with the Philippine TV premiere [...]

Migration to DTV gains pace
Research, 1 June 2009

Digital TV (DTV) is reaching something of a tipping point in Asia Pacific as pay-TV distribution platforms aggressively install set-top boxes into consumer homes across Greater China and India and terrestrial broadcasters begin to brace themselves for analog switch off in Hong [...]

Pay TV’s big match - or mis-match?
Research, 1 May 2009

Financial year ended 31 January 2009 saw Astro All Asia Networks plc report record high subscriber additions in its Malaysian pay-TV business, and healthy growth in its radio business. Good progress was also made in the pay-TV business in India. In Malaysia, pay-TV subscriber [...]

MDec drives digital and more
Research, 1 May 2009

“While digitization is yet to take off in Malaysia, we are very upbeat about it. As far as content digitisation is concern, MDeC is playing a pivotal role in getting all content to be fully digital,” explains Kamil Othman, MDeC’s Head of Creative Multimedia Department. “In Malaysia, [...]

Young Asians consume 9.5 hours of media per day – Synovate
Research, 1 May 2009

The good news for media owners Asia’s youth spend nine and a half hours each day consuming some form of media. Listening to music is very important to the lives of two-third of young Asians and 34 percent said that they had spent more time listening to music in the last year. The [...]