Research
Media consumptions trends, viewership ratings data and interview with regional and international research experts.

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Migration to DTV gains pace
Research, 1 June 2009

Digital TV (DTV) is reaching something of a tipping point in Asia Pacific as pay-TV distribution platforms aggressively install set-top boxes into consumer homes across Greater China and India and terrestrial broadcasters begin to brace themselves for analog switch off in Hong [...]

Pay TV’s big match - or mis-match?
Research, 1 May 2009

Financial year ended 31 January 2009 saw Astro All Asia Networks plc report record high subscriber additions in its Malaysian pay-TV business, and healthy growth in its radio business. Good progress was also made in the pay-TV business in India. In Malaysia, pay-TV subscriber [...]

MDec drives digital and more
Research, 1 May 2009

“While digitization is yet to take off in Malaysia, we are very upbeat about it. As far as content digitisation is concern, MDeC is playing a pivotal role in getting all content to be fully digital,” explains Kamil Othman, MDeC’s Head of Creative Multimedia Department. “In Malaysia, [...]

Young Asians consume 9.5 hours of media per day – Synovate
Research, 1 May 2009

The good news for media owners Asia’s youth spend nine and a half hours each day consuming some form of media. Listening to music is very important to the lives of two-third of young Asians and 34 percent said that they had spent more time listening to music in the last year. The [...]

Branded content gets Ugly in Asia
Research, 1 April 2009

A story about a nerdy teen with oversized glasses, tram-track braces and frumpy clothes is an unlikely way for any company to promote its brands, let alone the world’s second largest advertiser. But Ugly Betty, a comedy drama adapted from a Columbian telenovela for Chinese audiences, [...]

China in focus
Research, 1 April 2009

As the dust settles on the dramatic events of 2008, China’s TV industry is getting back down to business as usual, The Beijing Olympics is now starting to recede into memory, and broadcasters are again focusing on the nitty-gritty business of catering to the world’s largest TV market [...]

Hong Kong in focus
Research, 1 April 2009

Buoyed by the Beijing Olympics, full-year ad revenue for 2008 across all media in Hong Kong rose a healthy 12.1 percent or US$812.5 million to US$7.5 billion from US$6.7 billion in 2007, based on figures from market research firm The Nielsen Company. TV continued to be the medium [...]

Survival of the fittest
Research, 1 March 2009

The first thing Jeff Cressall does in the mornings these days is reach for his BlackBerry and look at updates of the Dow Jones Index. The Asia-Pacific president of Universal McCann confesses to have never been so interested in the movements of the financial markets. Two of his [...]

State of play
Research, 1 January 2009

Media watchers say that mio TV, the pay-TV channel launched by Singapore’s SingTel in July 2007, was left a non-starter after losing out on English Premier League (EPL) broadcast rights to market leader and pay TV incumbent StarHub Digital Cable. As it is, SingTel has struggled [...]

Singapore in focus
Research, 1 December 2008

According to Starcom Singapore’s October 2008 TV Trends Update, terrestrial TV dominates with about two-third of total audience viewing share in Singapore. However, its share has been decreasing over the years - 76 percent in 2001 to 61 percent in 2007 (down 15 percent). With [...]