Research
Media consumptions trends, viewership ratings data and interview with regional and international research experts.

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Branded content gets Ugly in Asia
Research, 1 April 2009

A story about a nerdy teen with oversized glasses, tram-track braces and frumpy clothes is an unlikely way for any company to promote its brands, let alone the world’s second largest advertiser. But Ugly Betty, a comedy drama adapted from a Columbian telenovela for Chinese audiences, [...]

China in focus
Research, 1 April 2009

As the dust settles on the dramatic events of 2008, China’s TV industry is getting back down to business as usual, The Beijing Olympics is now starting to recede into memory, and broadcasters are again focusing on the nitty-gritty business of catering to the world’s largest TV market [...]

Hong Kong in focus
Research, 1 April 2009

Buoyed by the Beijing Olympics, full-year ad revenue for 2008 across all media in Hong Kong rose a healthy 12.1 percent or US$812.5 million to US$7.5 billion from US$6.7 billion in 2007, based on figures from market research firm The Nielsen Company. TV continued to be the medium [...]

Survival of the fittest
Research, 1 March 2009

The first thing Jeff Cressall does in the mornings these days is reach for his BlackBerry and look at updates of the Dow Jones Index. The Asia-Pacific president of Universal McCann confesses to have never been so interested in the movements of the financial markets. Two of his [...]

State of play
Research, 1 January 2009

Media watchers say that mio TV, the pay-TV channel launched by Singapore’s SingTel in July 2007, was left a non-starter after losing out on English Premier League (EPL) broadcast rights to market leader and pay TV incumbent StarHub Digital Cable. As it is, SingTel has struggled [...]

Singapore in focus
Research, 1 December 2008

According to Starcom Singapore’s October 2008 TV Trends Update, terrestrial TV dominates with about two-third of total audience viewing share in Singapore. However, its share has been decreasing over the years - 76 percent in 2001 to 61 percent in 2007 (down 15 percent). With [...]

Mobile matters
Research, 1 December 2008

due to an apparent lack of sources that summarize the various digital music forms into a digestible format and are standardized in terms of retail spend, a few years ago Soundbuzz took it upon themselves to compile such data. Soundbuzz now provide annual analysis, based on data [...]

Olympic sponsors’ medal tally
Research, 1 November 2008

sponsors constantly question the effectiveness of their investments in event sponsorships and the effect it has on their brand equity, revenue growth, profitability and market share. Sponsors face the difficulty of quantifying, within reasonable time after the sponsorship event, [...]

The battle for the sexes
Research, 1 November 2008

the region’s broadcasters continue to focus on building a diverse portfolio to target wider audiences. For the viewer, more channels means more choice, and no longer does the television schedule have to be ‘one size fits all’. With the introduction of TIVO/PVRS, viewers have the [...]

TV’s ‘feel-good factor’ will ride crisis
Research, 14 October 2008

MIPCOM, Cannes – Senior execs attending MIPCOM this week are remaining upbeat about the impact of the financial crisis upon the TV and industries. Consistently the message has been that TV consumption tends to rise in times of recession because people cut down on going out and other [...]