Research
Media consumptions trends, viewership ratings data and interview with regional and international research experts.

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Mobile matters
Research, 1 December 2008

due to an apparent lack of sources that summarize the various digital music forms into a digestible format and are standardized in terms of retail spend, a few years ago Soundbuzz took it upon themselves to compile such data. Soundbuzz now provide annual analysis, based on data [...]

Olympic sponsors’ medal tally
Research, 1 November 2008

sponsors constantly question the effectiveness of their investments in event sponsorships and the effect it has on their brand equity, revenue growth, profitability and market share. Sponsors face the difficulty of quantifying, within reasonable time after the sponsorship event, [...]

The battle for the sexes
Research, 1 November 2008

the region’s broadcasters continue to focus on building a diverse portfolio to target wider audiences. For the viewer, more channels means more choice, and no longer does the television schedule have to be ‘one size fits all’. With the introduction of TIVO/PVRS, viewers have the [...]

TV’s ‘feel-good factor’ will ride crisis
Research, 14 October 2008

MIPCOM, Cannes – Senior execs attending MIPCOM this week are remaining upbeat about the impact of the financial crisis upon the TV and industries. Consistently the message has been that TV consumption tends to rise in times of recession because people cut down on going out and other [...]

Economic headwinds slow Australian media
Research, 1 October 2008

the story so far in Australian broadcasting: the Nine network is fighting hard to regain its ratings crown after losing to Seven in 2007; pay-TV viewing is growing at the expense of the free-to-air broadcasters; and most sections of the media, except online, are having to contend [...]

Musical youth
Research, 1 August 2008

MTV Networks Asia undertook a survey to find out how passionate young Asians are about music and the music related activities in which they are engaged. Findings show that young people in India, Vietnam, Thailand and the Philippines have the highest passion for music. And as [...]

STAR appoints Ron Plante SVP, Research
Research, 23 June 2008

Hong Kong – Ron Plante has been appointed senior vice president, research at STAR. Plante will spearhead ad sales research, market research, program research and audience measurement research in support of sales, programming, marketing, and business development activities for [...]

New media in practice
Research, 1 June 2008

While there is still much hype surrounding new media, most, in 2008, are no longer new. Newsgroup chat rooms, conceived in 1979, will celebrate their 30th anniversary next year. ‘Weblogs’, now commonly known as blogs, were created in 1997; ‘bloggers’ have been blogging for a decade. [...]

Malaysia in focus
Research, 1 June 2008

2007 saw Malaysia’s media industry continue its ascendancy with major players recording healthy growth and profits with new business developments announced through the year, as the nation celebrated its 50th year of independence and nationhood. Advertising expenditure across all [...]

Japan in focus
Research, 1 May 2008

Free-to-air networks in Japan are relying heavily on variety/quiz shows to resist the general and continuous fall of ratings across genres and the overall decline of TV viewing over the last decade or so. The ratings and revenue leader Fuji Television is adding five new variety and [...]