Research
Media consumptions trends, viewership ratings data and interview with regional and international research experts.

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Media Monitors sets up SEA HQ in Kuala Lumpur
Research, 22 April 2008

Sydney – Media Monitors, an Australia-based media intelligence company has launched Asia Media Monitors, its South East Asian headquarters for Asia-Pacific in Kuala Lumpur. Media Monitors offers multilingual media monitoring services across print, TV, radio, mainstream and online [...]

Singapore’s media industry on track
Research, 17 April 2008

Singapore – Singapore is on track to becoming a regional media hub and a centre for interactive digital media (IDM) by riding on media convergence trends, and leveraging its infrastructure and talent pool. Currently, the country’s media sector contributes S$18.2billion in revenue, [...]

Taiwan in focus
Research, 1 April 2008

Terrestrial TV is facing problems so profound and on so many levels that toward the end of a two-hour interview, Jack Hsiao-Cheng Chi, senior specialist, department of planning, National Communications Commission (NCC), asked his interviewer, “Why do you feel such pity for them?” [...]

Edging into the digital age
Research, 1 April 2008

In what insiders described to be a reluctant move given the lack of tangible government support, Hong Kong’s free-to-air broadcasters Television Broadcasts (TVB) and Asia Television (ATV) rolled out digital TV services on the very last day of 2007 to meet the government-mandated [...]

China in focus
Research, 1 April 2008

China is the world’s largest TV market by audience and fast becoming one of the world’s most prodigious producers of TV content. Total annual production of TV programs reached 2.6million hours in 2006, an annual increase of 2.51%, according to the State Administration of Radio, Film [...]

Local strategy – global business
Research, 1 March 2008

Since their arrival in Asia over a decade ago, it’s no secret that international networks have been localizing feeds, channels and content to please affiliates, as well as to attract both viewers and advertising dollars. But one thing that became apparent was that even executives [...]

India in focus
Research, 1 March 2008

In the continued proliferation of new satellite TV channels and increasing competition from several other ‘screens’ be they Internet, mobile phones or outdoor, TV as a mass medium in India is being challenged to brace itself for future. The role of TV in the overall communication [...]

Philippines ratings row rages
Research, 1 March 2008

With TV ratings key to winning advertising revenue, no wonder that TV networks in the Philippines are both highly competitive – and extremely sensitive – about the topic of audience measurement. And when those all-important figures might prove to have been manipulated, be sure [...]

TV versus the ‘networkers’
Research, 1 February 2008

Across the Asia Pacific region, the TV industry is experiencing differing fortunes by market, driven by increased media fragmentation in more developed markets and attractive costs of entry in less developed. From the 2007 ‘This Year Next Year’ report by GroupM, TV’s share of measured [...]

The rise and rise of MNC
Research, 1 February 2008

Indonesia’s net advertising revenue in 2006 was over US$1.1billion, of which around 70% (US$775million) was spent on TV advertising and 30% on print. And predictions indicate that both TV and print advertising will rise by 15% annually over the next three years. This is especially [...]