Research
Media consumptions trends, viewership ratings data and interview with regional and international research experts.

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Economic headwinds slow Australian media
Research, 1 October 2008

the story so far in Australian broadcasting: the Nine network is fighting hard to regain its ratings crown after losing to Seven in 2007; pay-TV viewing is growing at the expense of the free-to-air broadcasters; and most sections of the media, except online, are having to contend [...]

Musical youth
Research, 1 August 2008

MTV Networks Asia undertook a survey to find out how passionate young Asians are about music and the music related activities in which they are engaged. Findings show that young people in India, Vietnam, Thailand and the Philippines have the highest passion for music. And as [...]

STAR appoints Ron Plante SVP, Research
Research, 23 June 2008

Hong Kong – Ron Plante has been appointed senior vice president, research at STAR. Plante will spearhead ad sales research, market research, program research and audience measurement research in support of sales, programming, marketing, and business development activities for [...]

New media in practice
Research, 1 June 2008

While there is still much hype surrounding new media, most, in 2008, are no longer new. Newsgroup chat rooms, conceived in 1979, will celebrate their 30th anniversary next year. ‘Weblogs’, now commonly known as blogs, were created in 1997; ‘bloggers’ have been blogging for a decade. [...]

Malaysia in focus
Research, 1 June 2008

2007 saw Malaysia’s media industry continue its ascendancy with major players recording healthy growth and profits with new business developments announced through the year, as the nation celebrated its 50th year of independence and nationhood. Advertising expenditure across all [...]

Japan in focus
Research, 1 May 2008

Free-to-air networks in Japan are relying heavily on variety/quiz shows to resist the general and continuous fall of ratings across genres and the overall decline of TV viewing over the last decade or so. The ratings and revenue leader Fuji Television is adding five new variety and [...]

Media Monitors sets up SEA HQ in Kuala Lumpur
Research, 22 April 2008

Sydney – Media Monitors, an Australia-based media intelligence company has launched Asia Media Monitors, its South East Asian headquarters for Asia-Pacific in Kuala Lumpur. Media Monitors offers multilingual media monitoring services across print, TV, radio, mainstream and online [...]

Singapore’s media industry on track
Research, 17 April 2008

Singapore – Singapore is on track to becoming a regional media hub and a centre for interactive digital media (IDM) by riding on media convergence trends, and leveraging its infrastructure and talent pool. Currently, the country’s media sector contributes S$18.2billion in revenue, [...]

Taiwan in focus
Research, 1 April 2008

Terrestrial TV is facing problems so profound and on so many levels that toward the end of a two-hour interview, Jack Hsiao-Cheng Chi, senior specialist, department of planning, National Communications Commission (NCC), asked his interviewer, “Why do you feel such pity for them?” [...]

Edging into the digital age
Research, 1 April 2008

In what insiders described to be a reluctant move given the lack of tangible government support, Hong Kong’s free-to-air broadcasters Television Broadcasts (TVB) and Asia Television (ATV) rolled out digital TV services on the very last day of 2007 to meet the government-mandated [...]