Research
Media consumptions trends, viewership ratings data and interview with regional and international research experts.

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China in focus
Research, 1 April 2008

China is the world’s largest TV market by audience and fast becoming one of the world’s most prodigious producers of TV content. Total annual production of TV programs reached 2.6million hours in 2006, an annual increase of 2.51%, according to the State Administration of Radio, Film [...]

Local strategy – global business
Research, 1 March 2008

Since their arrival in Asia over a decade ago, it’s no secret that international networks have been localizing feeds, channels and content to please affiliates, as well as to attract both viewers and advertising dollars. But one thing that became apparent was that even executives [...]

India in focus
Research, 1 March 2008

In the continued proliferation of new satellite TV channels and increasing competition from several other ‘screens’ be they Internet, mobile phones or outdoor, TV as a mass medium in India is being challenged to brace itself for future. The role of TV in the overall communication [...]

Philippines ratings row rages
Research, 1 March 2008

With TV ratings key to winning advertising revenue, no wonder that TV networks in the Philippines are both highly competitive – and extremely sensitive – about the topic of audience measurement. And when those all-important figures might prove to have been manipulated, be sure [...]

TV versus the ‘networkers’
Research, 1 February 2008

Across the Asia Pacific region, the TV industry is experiencing differing fortunes by market, driven by increased media fragmentation in more developed markets and attractive costs of entry in less developed. From the 2007 ‘This Year Next Year’ report by GroupM, TV’s share of measured [...]

The rise and rise of MNC
Research, 1 February 2008

Indonesia’s net advertising revenue in 2006 was over US$1.1billion, of which around 70% (US$775million) was spent on TV advertising and 30% on print. And predictions indicate that both TV and print advertising will rise by 15% annually over the next three years. This is especially [...]

Get a life
Research, 1 February 2008

October 2007 saw BBC World’s ‘first ever foray into the virtual world’, with a Second Life press conference to introduce its new advertising and marketing campaign The Internationalists. Conference guests could create avatars (virtual selves) within Second Life, which were teleported [...]

Full IPTV service given go-ahead in Korea
Research, 2 January 2008

Seoul – Korea’s National Assembly has passed the long-awaited IPTV bill on Dec 28 to allow full IPTV services to be launched in the country. The new bill allows real-time Internet streaming of TV programmes being aired by terrestrial broadcasters to complete ‘pre-IPTV’ services already [...]

Singapore forges stronger media ties with the Philippines and France
Research, 3 December 2007

Singapore – Singapore’s Media Development Authority has signed Memorandums of Understanding (MOU) with the Philippines’ Office of the Press Secretary and France’s Canal France International (CFI) to strengthen media ties with each country. The agreements were inked at the sidelines [...]

Nine injects new heart into 2008 season
Research, 3 December 2007

Sydney - Aiming to regain the ratings crown which it lost this year to the Seven Network, the Nine Network has unveiled more than 45 new programs in its 2008 season, plus a new logo: “We heart TV” (heart as in love). "Programming got us into this (fall from No. 1), and programming [...]