Research
Media consumptions trends, viewership ratings data and interview with regional and international research experts.

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Get a life
Research, 1 February 2008

October 2007 saw BBC World’s ‘first ever foray into the virtual world’, with a Second Life press conference to introduce its new advertising and marketing campaign The Internationalists. Conference guests could create avatars (virtual selves) within Second Life, which were teleported [...]

Full IPTV service given go-ahead in Korea
Research, 2 January 2008

Seoul – Korea’s National Assembly has passed the long-awaited IPTV bill on Dec 28 to allow full IPTV services to be launched in the country. The new bill allows real-time Internet streaming of TV programmes being aired by terrestrial broadcasters to complete ‘pre-IPTV’ services already [...]

Singapore forges stronger media ties with the Philippines and France
Research, 3 December 2007

Singapore – Singapore’s Media Development Authority has signed Memorandums of Understanding (MOU) with the Philippines’ Office of the Press Secretary and France’s Canal France International (CFI) to strengthen media ties with each country. The agreements were inked at the sidelines [...]

Nine injects new heart into 2008 season
Research, 3 December 2007

Sydney - Aiming to regain the ratings crown which it lost this year to the Seven Network, the Nine Network has unveiled more than 45 new programs in its 2008 season, plus a new logo: “We heart TV” (heart as in love). "Programming got us into this (fall from No. 1), and programming [...]

More Satisfaction from Showtime
Research, 3 December 2007

Sydney - Showtime movie networks isn’t waiting to see how subscribers respond to its steamy new Australian drama Satisfaction: it has commissioned a second series. Created and produced by Roger Simpson and set in an upmarket brothel, Satisfaction premieres on Dec. 5 as one [...]

New media approaches mainstream status
Research, 1 December 2007

ACCORDING to the Nielsen Media Index 2007 survey, traditional media continue to sustain their mass audience presence. But Internet and cable TV, traditionally seen as ‘new’ or ‘alternative’, have moved a step closer to ‘mainstream’ media status with about half the population viewing [...]

Effectiveness rules OK?
Research, 1 December 2007

YOU don’t need me to tell you that advertising has become more fragmented, and more expensive. But may I throw another spanner in the works by suggesting that it is becoming less effective?What exactly do we mean by ‘advertising effectiveness’? Do we want to know how many people [...]

DTH aims for blue sky in booming India
Research, 1 December 2007

THE Direct-to-Home market in India has fewer than five million subscribers, a miniscule percentage of the nation’s 112 million TV households, of which approximately 68 million have access to cable and satellite. But DTH penetration is widely expected to accelerate, driven by fierce [...]

Game On for STAR
Research, 1 December 2007

ANTICIPATING a worldwide boom in gaming, STAR has formed joint ventures with DirecTV in the US and with sister company BSkyB in the UK to invest in and broadcast the first international professional video gaming league.Launched this year, the Championship Gaming Series (CGS) gives [...]

Malaysia’s Media Prima to offer PPV and SVOD
Research, 26 November 2007

Petaling Jaya - Malaysia’s dominant broadcaster Media Prima Berhad (MPB) will launch a pay-per-download offering by the end of December/early 2008, followed by a Subscription Video-on-Demand (SVOD) service. The new services will draw on MPB’s content of more than 30,000 hours, [...]