Production
The stage where the content is actually created and shot.

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Alpenliebe Summer, Festal & Romance
Production, 1 January 2010

The Skinny Emerald City Design in collaboration with Autumn Films (Shanghai) created the Alpenliebe spots for JWT. The Emerald City team of designers conceptualised the magical worlds taking into consideration that each one of the ads was going to target a different age group. This [...]

Al Jazeera marks anniversary with rebrand
Production, 1 January 2010

The Skinny The popular Arabian news channel, Al Jazeera Network, needed to refresh its brand image on its 13th anniversary. JL Design was called in as the rebranding consultant and proposed three main concepts: Organic, Simple, Mature. The news opener was a key focus of the rebranding [...]

UF & Shands turn back time
Production, 1 January 2010

The Skinny University of Florida Health System (UF & Shands), a private, not-for-profit hospital that specializes in tertiary care for critically ill patients, launched five new spots completed by award winning visual effects and animation studio Oktobor. According to VFX producer [...]

Creating the end of the world in post
Production, 1 January 2010

Director Roland Emmerich’s epic 2012 has been critically acclaimed for its striking realism, intricate storyline, and cutting-edge visual effects. The film’s storyline revolves around the apocalyptic Mayan prediction that civilisation will end on 21 December 2012. As the Earth’s [...]

Opening Pandora’s Box breakthrough technology in the making of Avatar
Production, 1 January 2010

James Cameron’s Avatar achieves several milestones in filmmaking technology. Cameron wrote his first treatment for the movie in 1995 with the intention of pushing the boundaries of what was possible with cinematic digital effects. In his view, making Avatar would require blending [...]

Sony HD cameras bring Avatar to life in 3D
Production, 1 January 2010

Avatar used Sony high-definition digital cinematography cameras to create a visually immersive 3D experience. The movie combines live action sequences with state-of-the-art special effects and, according to the production teams, the Sony cameras were the right choice to deliver the [...]

Thought provoking
Production, 1 November 2009

Compiled by Christine Wong The Skinny Australia’s national newspaper, the Australian, needed a TV commercial to launch a new look. The market was Australia wide and aimed to position the Australian as the serious newspaper for thinking people. The idea was to shoot well [...]

Digi’s musical discovery
Production, 1 November 2009

The Skinny Digi Music was the advertising campaign for Digi’s web and mobile music service, which offers unlimited music downloads. The television commercial’s tagline was ‘Discover Yourself’. Every scene begins with a grey and white background and then when music is played, the [...]

Donut Empire goes online
Production, 1 November 2009

The Skinny Donut Empire is a rapidly expanding F&B enterprise with outlets in Singapore, Indonesia, Malaysia and Dubai. Intense Animation Studio conceptualized and created an e-commerce website that transforms Donut Empire’s image from a shop-front, retail-only company to a very [...]

Rickshaw Run hits Deck
Production, 1 November 2009

Singapore based independent television production company, The Deck Pty, together with sister company Talkabout Media FZ-LLC, recently completed production on an innovative programme involving a 3,000km adventure race across India from Goa to Nepal in an auto rickshaw. “We’re [...]